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12.8.2014 McDonalds Misses Again Bookmark

While I'm certainly not a fan of MCD, the fact is that some one with a real money problem can at least put something in their kids tummy for two dollars. The dollar menu has fed a lot of the worlds poorer folks for years. But, MCD hasn't had a rising same store sales report in over a year. So, either folks don't need economically to eat there, or they don't even have the spare cash for a trip to see the clown.
While I'm certainly not a fan of MCD, the fact is that some one with a real money problem can at least put something in their kids tummy for two dollars. The dollar menu has fed a lot of the worlds poorer folks for years. But, MCD hasn't had a rising same store sales report in over a year. So, either folks don't need economically to eat there, or they don't even have the spare cash for a trip to see the clown.

But the theory was that with cheaper gasoline, lower end establishments like MCD would reap the benefit of increased traffic. That's simply not happening. So again we have to ask... are people so flush with cash they don't need to eat at a Mickey D's, or have they lost the demographic they depended on for years?  My feeling is that even on the lower end of the pay scale, people are waking up to the idea of trying to eat healthier food. The fall in gas prices just lets them make one more trip to a whole foods market, instead of the arches.

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